Kaliabu dan Salaman, Ketika Internet Telah Menjamahmu: Cerita Tentang Desainer Kampung di Indonesia
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Abstract
Kaliabu and Salaman, When the Internet Touches You: The Story of Indonesia’s Village Designers
Kaliabu is a remote village in the district of Salaman, far from the center of the developing Indonesian economy, that has been making appearances in Indonesian media. The region has hundreds of graphic designers who work online to create logos, picked up through design contests organized by the online design agency 99designs. While there is no doubt that learning design skills can be one way to improve socio-economic conditions in remote communities, there are many questions about the way this platform is changing the nature of the design industry.
Kaliabu, sebuah desa terpencil di Kecamatan Salaman menjadi terkenal dengan sebutan Kampung setelah diliput media. Disebut demikian, karena wilayah ini memiliki ratusan desainer grafis yang bekerja secara online untuk membuat desain logo melalui kontes-kontes desain yang diselenggarakan oleh 99Designs. Hal serupa juga terjadi di Kota Kecamatan Salaman. Namun, setelah usai liputan media, tidak semua desainer melihat cara ini sebagai satu-satunya jalan untuk memperbaiki hidup. Namun tidak dipungkiri bahwa desain menjadi salah satu cara yang dapat memperbaiki sosial ekonomi masyarakat terpencil yang jauh dari pusat perekonomian Indonesia.
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