Street Art on TikTok: Engaging with Digital Cosmopolitanism

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Jane Shen


Under the influence of social media, aesthetic cosmopolitans have shifted from the real world to the digital world. This study exemplified Jingxuan Peng’s street art on TikTok to explore how street artists digitally increase the transcultural engagement with the cosmopolitan community on social media. As a result, a total of 243 videos and corresponding engagement responses were collected and investigated through text mining analysis. Overall, street art in these short videos was classified as fully exotic, partly exotic, and a combination of local and exotic art, and the study finds that the last category has the highest level of engagement in the digital cosmopolitan community. In conclusion, this study fills a gap in the limited analysis of street art and digital cosmopolitism on social media, and provides managerial insights for street artists and art appreciation in the age of Internet.

Article Details

Articles (refereed)
Author Biography

Jane Shen, Zhejiang Sci-Tech University, Hangzhou, China

Zheng Shen (Jane Shen) is currently an Associate Professor at the Shi Liangcai School of Journalism and Communication, Zhejiang Sci-Tech University. She was a postdoctoral fellow at the College of Media and International Culture, Zhejiang University, and holds a PhD degree from the Department of Digital Arts and Humanities at University College Cork, Ireland. Her research interests include but are not limited to digital arts and humanities, social media engagement, data mining, and other interdisciplinary studies.