Moving Beyond the “Lump-Sum”: A Case Study of Partnership for Positive Social Change
Illustrated through the JP Morgan - Football United case study, the paper explores: the difficulties of maintaining a program that remains faithful to the expectations and demands of each stakeholder group involved; the challenges involved in harnessing support for a program when moving beyond the one-dimensional transfer of funds; the different needs and expectations of/for volunteers this type of complex health promotion intervention.
This case study has been written to propose that an “integrated partnership” between a corporate body and a social change organization can produce significant advantages beyond the scope of uncomplicated financial contribution
The key feature documented is that corporate investment can move beyond abstract “lump-sum” social responsibility, towards targeted contributions to detailed outcomes through sustainable and meaningful involvement in a health promotion framework. This in turn equates to funding stability and a more empowering partnership for the health promotion/social change organization.
Allotey, P. A. (Ed.) 2003, The Health of Refugees: Public Health Perspectives from Crisis to Settlement, Oxford University Press, Melbourne.
Atherley, K. M. 2006, Sport and Community Cohesion in the 21st Century: Understanding linkages between Sport, Social Capital and the Community, Department of Sport and Recreation Western Australia, University of Western Australia.
ATKearney 2009, Green Winners, Chicago: AT Kearney, pp.1-4.
Berrone, P. & Gomez-Mejia, L. R. 2009, 'The pros and cons of rewarding social responsibility at the top', Human Resource Management, vol. 48, no. 6, pp. 959-971. http://dx.doi.org/10.1002/hrm.20324
Bond, L., Giddens, A., Cosentino, A., Cook, M., Hoban, P., Haynes, A., et al. 2007, 'Changing cultures: enhancing mental health and wellbeing of refugee young people through education and training', Promotion & Education, vol.14, no.3, pp. 143-149.
Bracht, N. (Ed.) 1999, Health Promotion at the Community Level (2nd ed.). Sage Publications, Thousand Oaks, CA.
Brough, M., Gorman, D., Ramirez, E. & Westoby, P. 2003, 'Young refugees talk about well-being: a qualitative analysis of refugee youth mental health from three states', Australian Journal of Social Issues, vol. 38, no.2, pp. 193-209.
Bunde-Birouste, A. 2009, Building Social and Community Cohesion in Refugee Communities: Challenges in moving from their to practice', UNSW, Sydney, p. 2.
Cashman, R. 1995, Paradise of Sport: The Rise of Organised Sport in Australia, Oxford University Press, Oxford.
Cassity, E. & Gow, G. 2005, Shifting space and cultural place: The transition experiences of African young people in western Sydney high schools. Paper presented at the Australian Association for Research in Education Conference.
Centre for Multicultural Youth Issues, & O'Sullivan, K. 2006, Late Arrivals: The needs of refugee young people who resettle in later adolescence, Centre for Multicultural Youth Issues, Carlton, Melbourne.
Collins, S., Harrison, D. & Gifford, S. 2007, 'Comments and editorials' Sydney Morning Herald, 4-8 October.
Daud, A., af Klinteberg, B. & Rydelius, P. A. 2008, 'Resilience and vulnerability among refugee children of traumatized and non-traumatized parents'. Child and Adolescent Psychiatry and Mental Health, 2.
Fazel, M. & Stein, A. 2003, 'Mental health of refugee children: Comparative study', British Medical Journal, vol. 327, no. 7407, p. 134. http://dx.doi.org/10.1136/bmj.327.7407.134
FIFA 2008, Football, the great integrator.
Francis, S. & Cornfoot, S. 2007, Multicultural Youth in Australia: Settlement and Transition, Australian Research Alliance for Children & Youth, Melbourne.
Gardner, H. & Liamputtong, P. 2003, Health, Social Change and Communities, Oxford University Press, Melbourne.
Goddard, T. 2004, 'Viewpoint. Can corporate sector philanthropy be included in a new vision for community health programs?' Australian Occupational Therapy Journal, vol. 51, no. 2, pp. 106-109. http://dx.doi.org/10.1111/j.1440-1630.2004.00432.x
Hayes, A., Gray, M., Edwards, B. & Australian Institute of Family Studies 2008, Social Inclusion, Origins, Concepts and Key Themes, Social Inclusion Unit, Department of the Prime Minister and Cabinet, Canberra.
Kamphuis, C. B. M., Van Lenthe, F. J., Giskes, K., Huisman, M., Brug, J. & Mackenbach, J. P. 2008, 'Socioeconomic status, environmental and individual factors, and sports participation', Medicine & Science in Sports & Exercise, vol. 40, no. 1, pp. 71-81. http://dx.doi.org/10.1249/mss.0b013e318158e467
Kelleher, H. 2007, 'Health Promotion Principles', In H. Kelleher, C. MacDougal & B. Murphy (Eds.), Understanding Health Promotion, Oxford University Press, Melbourne.
McGuire, B. 2008, 'Football in the community: still the game's best kept secret'?' Soccer & Society, vol. 9, no. 4, pp. 439 - 454. http://dx.doi.org/10.1080/14660970802257481
Margolis, J. D., Walsh, J. P. 2003, 'Misery Loves Companies: Rethinking Social Initiatives by Business', Administrative Science Quarterly, vol. 48, no. 2, pp. 268-305. http://dx.doi.org/10.2307/3556659
NSW Refugee Health Service 2007, Fact Sheet 1: An Overview, NSW Health, Sydney.
NSW Refugee Health Service and STARTTS 2006, Working with Refugees: A Guide for Social Workers, NSW Health, Sydney.
Orlitzky, M., Schmidt, F. L. & Rynes, S. L. 2003, 'Corporate social and financial performance: A meta-analysis', Organization Studies, vol. 24, pp. 403-441. http://dx.doi.org/10.1177/0170840603024003910
Pope, C., Ziebland, S. & Mays, N. 2000, 'Qualitative research in health care: Analysing qualitative data', British Medical Journal, vol. 320, pp. 114-116. http://dx.doi.org/10.1136/bmj.320.7227.114
Porter, M. & Haslam, N. 2005, 'Predisplacement and postdisplacement factors associated with mental health of refugees and internally displaced persons: a meta-analysis', JAMA, vol. 294, no. 5, pp. 602-612. http://dx.doi.org/10.1001/jama.294.5.602
Reeves, S., Kuper, A. & Hodges, B. 2008, 'Qualitative research methodologies: ethnography', British Medical Journal, vol. 337, no. 7668, pp. 512.
Ritchie, J. & Rowling, L. 1997, 'Grappling with complexity: Shifting paradigms in health promotion research', Health Education Australia, Autumn, pp. 7-10.
Sargeant, A. & Crissman, K. 2006, 'Corporate Giving in Australia: An Analysis of Motives and Barriers', Australian Journal of Social Issues, vol. 41, no. 4, pp. 477-492.
Shaw, M. 2008, 'Community development and the politics of community', Community Development Journal, vol. 43, no. 1, p.24. http://dx.doi.org/10.1093/cdj/bsl035
Silverman, D. (Ed.). 2004, Qualitative Research: Theory, Method and Practice, Sage Publications, Thousand Oaks CA.
Tonts, M. 2005, 'Competitive sport and social capital in rural Australia', Journal of Rural Studies, vol. 21, no. 2, pp. 137-149. http://dx.doi.org/10.1016/j.jrurstud.2005.03.001
VicHealth 2005, 'Social inclusion as a determinant of mental health and wellbeing: Research 2', VicHealth, Mental Health and Wellbeing Unit.
Walseth, K. 2006, 'Sport and Belonging', International Review for the Sociology of Sport, vol. 41, no. 3-4, pp. 447-464. http://dx.doi.org/10.1177/1012690207079510
Walseth, K. & Fasting, K. 2002, 'Socio-Cultural Integration of Immigrants within Sport', Paper presented at the International Sociological Association.
Zwi, K., Raman, S., Burgner, D., Faniran, S., Voss, L., Blick, B., et al. 2007, 'Towards better health for refugee children and young people in Australia and New Zealand: The Royal Australasian College of Physicians perspective', Journal of Paediatrics & Child Health, vol. 43, no. 7-8, pp. 522-526. http://dx.doi.org/10.1111/j.1440-1754.2007.01152.x
Share this article:
This work is licensed under a Creative Commons Attribution 4.0 International License.