Advertising

Robert Crawford

Abstract

Sydney is Australia’s advertising capital and the relationship between the city and the advertising industry stretches back to the earliest years of European settlement. Advertising helped propel commercial activity in Sydney and the advertising industry has been no less active in shaping Sydney, illuminating the city’s skyline and streetscape, and influencing the lives of all Sydneysiders – from suburban consumers to esteemed artists. Moreover, advertising has promoted the city itself as a must-see destination for tourists or a backdrop for the latest blockbuster film.

Keywords

Advertising; Neon; Copywriting; Commerce;

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