Making the Self in a Material World: Food and Moralities of Consumption
Food is increasingly central to consumer culture today. From fine dining restaurants to farmers’ markets, stainless steel kitchenware to celebrity chef cookbooks, there is a stylish array of culinary commodities available for fashioning our identities. Yet this occurs at a time when commodity consumption more generally is under greater question as a site of self-making, with the rise of anti-consumerist sentiment. This article examines how people negotiate these issues in their identity formation, by focusing on those for whom food is central to their sense of self: ‘foodies’. I draw on theories of consumption, identity and material culture, in particular the work of Daniel Miller, to examine ethnographic research undertaken with foodies in Melbourne, Australia.
Food, consumption, material culture, identity