Main Article Content
Worldwide consumer education programs, often fear-based, designed to convince young people to stop cigarette smoking have had mixed success. This paper reviews literature on the effectiveness of anti-smoking campaigns directed at young people and presents findings from research that examined the attitudes of 234 university students towards such campaigns. The research findings, and approaches to strategic communication, are used to argue anti-smoking campaigns might be more effective in generating behavioural change among young smokers if they applied two-way techniques rather than symbolic tactics that characterise current efforts.
Authors submitting articles to UTSePress publications agree to assign a limited license to UTSePress if and when the manuscript is accepted for publication. This license allows UTSePress to publish a manuscript in a given issue. Articles published by UTSePress are protected by copyright which is retained by the authors who assert their moral rights. Authors control translation and reproduction rights to their works published by UTSePress. UTSePress publications are copyright and all rights are reserved worldwide. Downloads of specific portions of them are permitted for personal use only, not for commercial use or resale. Permissions to reprint or use any materials should be directed to UTSePress.