Examination of the Communication Strategy Based on Company Straplines: A Case Study of German Construction Companies. Construction Economics and Building, [S. l.], v. 22, n. 4, 2022. DOI: 10.5130/AJCEB.v22i4.8078. Disponível em: https://epress.lib.uts.edu.au/journals/index.php/AJCEB/article/view/8078. Acesso em: 5 dec. 2025.