Artisans’ job pricing strategies: an exploratory study based on antecedent factors
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Published:
2026-10-07
Keywords:
artisans, job pricing, construction industry, pricing strategies, informal sector
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Abstract
Unlike the systematic and deterministic approach to job pricing in formal employment, in informal job settings, individual self-employed artisans generally set and/or negotiate their wage using different strategies considering various factors. This study uses the factors artisans consider as proxy to explore the job pricing decisions and strategies of construction artisans in Cape Coast in the Central Region of Ghana. The artisans were building craftsmen and master craftsmen – masons, carpenters, steel benders, plumbers and painters – who had signed up for the Ghana Skills Development Fund Project. A qualitative phenomenological approach to inquiry was used for the study. Interview was used as the main method of data collection. Data was analysed using Constant Comparative Analysis (CCA) consistent with Glaser and Strauss’ inductive thematic method. The study found that artisans’ job pricing decisions and strategies are influenced by a variety of latent objective job-related and market-driven factors as well as subjective discretionary considerations. As a function of these factors, artisans adopt cost-based, competition-based pricing, and customer-based pricing. A notable addition to these, is “contingency-based pricing”, an approach that is influenced by discretionary considerations the bulk of which are living-wage related. In view of the inconsistent and unpredictable nature of artisanal job offerings, the study supposes that artisans adopt this strategy to establish relationships that assure future jobs and support sustainable livelihood. The implication of the study is that, beyond objective job evaluation and market-driven factors, there are subjective discretionary considerations inherent to the job pricing decisions and strategies of informal sector workers.
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How to Cite
Artisans’ job pricing strategies: an exploratory study based on antecedent factors. (2026). Construction Economics and Building, 26(3/4). https://doi.org/10.5130/m1ck7978
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