ADVERTISING TO ARCHITECTS: CREATING DESIRE AND ESTABLISHING CREDIBILITY IN THE CASE OF ALUMINIUM

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dc.contributor.author Hogben, Paul.
dc.date.accessioned 2007-10-05
dc.date.accessioned 2012-12-15T02:35:06Z
dc.date.available 2007-10-05
dc.date.available 2012-12-15T02:35:06Z
dc.date.issued 2007-10-05
dc.identifier.uri http://hdl.handle.net/2100/475
dc.identifier.uri http://hdl.handle.net/10453/19678
dc.description.abstract Media advertising, sponsorship deals and office visits are some of the main mechanisms through which manufacturers and suppliers attempt to place their materials and products before architects and find a way into professional consciousness. As scholarly interest in the promotional practices of manufacturers and their agents builds, there is a need to formulate and discuss analytical terms and tools for this research. The paper puts forward two terms through which the promotion of new materials and products to architects can be studied: desire and credibility. As a case study, it examines the introduction of aluminium as a building material in Australia in the mid-1930s and its subsequent promotion to become a major part of building construction in the 1950s. en
dc.format.extent 210309 bytes
dc.format.mimetype application/pdf
dc.language.iso en en
dc.subject credibility en
dc.subject building materials en
dc.subject building products en
dc.subject marketing en
dc.subject desire en
dc.subject architects en
dc.subject advertising en
dc.subject promotion en
dc.subject aluminium en
dc.title ADVERTISING TO ARCHITECTS: CREATING DESIRE AND ESTABLISHING CREDIBILITY IN THE CASE OF ALUMINIUM en
dc.type Article en


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