Advertising Education in Australia: Looking Back to the Future

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Show simple item record Kerr, Gayle en_US Waller, David en_US Patti, Charles en_US
dc.contributor.editor en_US 2010-05-28T09:52:27Z 2010-05-28T09:52:27Z 2009 en_US
dc.identifier 2009001498 en_US
dc.identifier.citation Kerr Gayle, Waller David, and Patti Charles 2009, 'Advertising Education in Australia: Looking Back to the Future', Sage Publications, vol. 31, no. 3, pp. 264-274. en_US
dc.identifier.issn 0273-4753 en_US
dc.identifier.other C1 en_US
dc.description.abstract In Australia, advertising is a $13 billion industry that needs a supply of suitably skilled employees. Over the years, advertising education has developed from vocational-based courses to degree courses across the country. This study uses diffusion theory and various secondary sources and interviews to observe the development of advertising education in Australia from its early past to its current-day tertiary offerings, to discussing the issues that are arising in the near future. Six critical issues are identified, along with observations about the challenges and opportunities within Australian advertising education. By looking back to the future, it is hoped that this historical review provides lessons for other countries of similar educational structure or background, or even other marketing communication disciplines on a similar evolutionary path en_US
dc.language en_US
dc.publisher Sage Publications en_US
dc.relation.hasversion Accepted manuscript version en_US
dc.title Advertising Education in Australia: Looking Back to the Future en_US
dc.parent Journal of Marketing Education en_US
dc.journal.volume 31 en_US
dc.journal.number 3 en_US
dc.publocation Los Angeles, USA en_US
dc.identifier.startpage 264 en_US
dc.identifier.endpage 274 en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 130203 en_US
dc.personcode 0000047534 en_US
dc.personcode 010525 en_US
dc.personcode 0000059037 en_US
dc.percentage 80 en_US Economics, Business and Management Curriculum and Pedagogy en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords advertising education ? marketing education ? Australia ? curriculum ? future issues en_US

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