Advertising students' perceptions of skills and attributes for future employment

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dc.contributor.author Waller, David en_US
dc.contributor.author Hingorani, Anurag en_US
dc.contributor.editor en_US
dc.date.accessioned 2010-05-28T09:52:24Z
dc.date.available 2010-05-28T09:52:24Z
dc.date.issued 2009 en_US
dc.identifier 2008007945 en_US
dc.identifier.citation Waller David and Hingorani Anurag 2009, 'Advertising students' perceptions of skills and attributes for future employment', Advertising Division of the Association for Education in Journalism and Mass Communication, vol. 13, no. 2, pp. 15-24. en_US
dc.identifier.issn 1098-0482 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/9855
dc.description.abstract Changes in the tertiary education are making universities and ecadcmicsmore accountable to stakekeholders. This can be difficult as there are multiple objectives from different stakeholders, including academic colleagues, employers, students, the university hierarchy, alumni, the local community and governmental bodies (Moore and Ortinau 1993; Young, MeIntyre land Gilbert 1994). For academics, the objectives of tertiary education could include ensuring that students gain a solid understanding of the theory and practical skills which are applicable to various business situations, as well as maintaining appropriate "academic standards" within their subjects and discipline (Polonsky and Waller 1998). en_US
dc.language en_US
dc.publisher Advertising Division of the Association for Education in Journalism and Mass Communication en_US
dc.title Advertising students' perceptions of skills and attributes for future employment en_US
dc.parent Journal of Advertising Education en_US
dc.journal.volume 13 en_US
dc.journal.number 2 en_US
dc.publocation Lincoln, NE en_US
dc.identifier.startpage 15 en_US
dc.identifier.endpage 24 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 130203 en_US
dc.personcode 010525 en_US
dc.personcode 950836 en_US
dc.percentage 80 en_US
dc.classification.name Economics, Business and Management Curriculum and Pedagogy en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords NA en_US
dc.staffid en_US
dc.staffid 950836 en_US


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