Fighting a Lost Campaign: Austac and Australia's Advertising Industry

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Show simple item record Crawford, Robert en_US 2009-08-20T13:01:47Z 2009-08-20T13:01:47Z 2006 en_US
dc.identifier 2008002705 en_US
dc.identifier.citation Crawford Robert 2006, 'Fighting a Lost Campaign: Austac and Australia's Advertising Industry', Carfax, vol. 12, no. 1, pp. 61-76. en_US
dc.identifier.issn 1368-8804 en_US
dc.identifier.other C1UNSUBMIT en_US
dc.description.abstract `Politics, culture, and technology?, claims Juliann Sivulka, `helped shape advertising in the 1960s? (290). In the United States, this combination of influences gave rise to the so called Creative Revolution. This Revolution within advertising ranks produced advertisements that utilised `creative playfulness . . . to make the receiver feel better about advertising? (Heller). Avis? famous confession `Avis is only No.2 . . . we try harder? and Volkswagen?s tongue in cheek advertisements illustrated how `scientific methods gave way to inspiration, intuition, and creativity? (Sivulka 302). However, the changes did not stop there. As Thomas Frank observes in The Conquest of Cool, the Creative Revolution ` . . . came quickly to mean an appeal to nonconformist rebellion against the mass society in ads as well as a non-hierarchical management style? (89). It would take a little longer before these winds of change reached Australia, where the circumstances that had given rise to the Creative Revolution in the United States only emerged during the 1970s. en_US
dc.publisher Carfax en_US
dc.title Fighting a Lost Campaign: Austac and Australia's Advertising Industry en_US
dc.parent Media History en_US
dc.journal.volume 12 en_US
dc.journal.number 1 en_US
dc.publocation Abingdon, UK en_US
dc.identifier.startpage 61 en_US
dc.identifier.endpage 76 en_US FASS.Education Group en_US
dc.conference Verified OK en_US
dc.for 210303 en_US
dc.personcode 106905 en_US
dc.percentage 50 en_US Australian History (excl. Aboriginal and Torres Strait Islander History) en_US
dc.classification.type FOR-08 en_US
dc.description.keywords NA en_US
dc.staffid 106905 en_US

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