Understanding the context: The value of community engagement in bushfire risk communication and education. Observations following the East Coast Tasmania bushfires of December 2006

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dc.contributor.author Prior, Timothy en_US
dc.contributor.author Paton, Douglas en_US
dc.contributor.editor en_US
dc.date.accessioned 2010-05-28T09:51:16Z
dc.date.available 2010-05-28T09:51:16Z
dc.date.issued 2008 en_US
dc.identifier 2008004628 en_US
dc.identifier.citation Prior Timothy and Paton Douglas 2008, 'Understanding the context: The value of community engagement in bushfire risk communication and education. Observations following the East Coast Tasmania bushfires of December 2006', Massey University, vol. 2, no. 1, pp. 1-14. en_US
dc.identifier.issn 1174-4707 en_US
dc.identifier.other C1UNSUBMIT en_US
dc.identifier.uri http://hdl.handle.net/10453/9698
dc.description.abstract Bushfire risk communication and education are the primary mechanisms used by emergency managers to increase resilience and recovery from bushfires. Generally these agencies utilise mass communication techniques to provide targeted and standardised information to at-risk members of the community. These techniques are unable to accommodate the variability between communities, particularly the situational characteristics of the community and the resulting context in which risk communication messages are interpreted by those communities. This observational study, carried out after a severe bushfire on the east coast of Tasmania, revealed how situational characteristics of the community influence preparedness, agency trust, and sense of community. These results suggest it is necessary to couple mass communication techniques with community engagement to overcome the influence of situational characteristics, thereby encouraging collective preparedness, ensuring the correct interpretation of risk communication messages, and engendering confidence and trust in those organisations that communicate bushfire risk information. en_US
dc.language en_US
dc.publisher Massey University en_US
dc.title Understanding the context: The value of community engagement in bushfire risk communication and education. Observations following the East Coast Tasmania bushfires of December 2006 en_US
dc.parent Australiasian Journal of Disaster and Trauma Studies en_US
dc.journal.volume 2 en_US
dc.journal.number 1 en_US
dc.publocation New Zealand en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 14 en_US
dc.cauo.name DVCRch.Institute for Sustainable Futures en_US
dc.conference Verified OK en_US
dc.for 170200 en_US
dc.personcode 107171 en_US
dc.personcode 0000050149 en_US
dc.percentage 100 en_US
dc.classification.name Cognitive Sciences en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords Bushfire, community engagement, risk communication en_US


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