Advertising agencies, as communication professionals, should use "best practice" activities for promoting themselves to attract new clients. Presents the results of a survey of executives from the top advertising agencies ...

While trust is increasingly recognized as central to the functioning of relationships in general and to business relationships in particular, tbere has been very little attention paid to the nature of the experience of ...

When an individual or an organization employs an advertising agency to assist in undertaking promotional activities, a number of factors are involved to ensure that the agency-client relationship runs smoothly. However, ...

Climate change has come to the forefront of Australian politics and there is now an active on-going policy debate about how to best reach a commonly agreed long term goal. This paper looks at five major dimensions of this ...

This paper proposes an alternative approach to the modeling of the interest rate term structure. It suggests that the total market price for risk is an important factor that has to be modeled carefully. The growth optimal ...

This study is aimed at identifying personal and contextual factors which impact upon the effectiveness of a particular model of experiential workshop aimed at managerial behaviour change particularly in relation to ...

Purpose ¿ Given the mixed findings in the literature, this paper aims to re-examine the relationship that the securitised property market has with both the fixed income and general stock markets in the UK and Australia ...

This article derives a series of analytic formulae for various contingent claims under the real-world probability measure using the stylised minimal market model (SMMM). This model provides realistic dynamics for the growth ...

This paper investigates the out-of-sample forecast performance of the autoregressive fractionally integrated moving average [ARFIMA (O.d,O)] specification. both when the underlying value of the fractional differencing ...

Purpose - The purpose of this paper is to develop and test a model of the factors that explain the level of interpersonal conflict between marketing managers and sales managers. The paper aims to establish the overall ...