Browsing Journal Articles by Author "Erdem, Tulin"

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Browsing Journal Articles by Author "Erdem, Tulin"

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  • Ching, Andrew; Erdem, Tulin; Keane, Michael (John Wiley and Sons, 2009)
    The workhorse brand choice models in marketing are the multinomial logit (MNL) and nested multinomial logit (NMNL). These models place strong restrictions on how brand share and purchase incidence price elasticities are ...