Marketing national parks using ecotourism as a catalyst: Towards a theory and practice

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dc.contributor.author Wearing, Stephen en_US
dc.contributor.editor Babu, S; Mishra, S; Parida, B en_US
dc.date.accessioned 2010-05-28T09:39:52Z
dc.date.available 2010-05-28T09:39:52Z
dc.date.issued 2008 en_US
dc.identifier 2007002927 en_US
dc.identifier.citation Wearing Stephen 2008, 'Marketing national parks using ecotourism as a catalyst: Towards a theory and practice', Sage, UK, pp. 132-149. en_US
dc.identifier.issn 9780761936336 en_US
dc.identifier.other B1 en_US
dc.identifier.uri http://hdl.handle.net/10453/8020
dc.description.abstract His chapter seeks to explore the relationship between national parks, tourism, marketing and promotion, both conceptually and practically. It examines the structure and nature of the relationship between these areas. The implications of tourism, and particularly ecotourism's worldwide growth, have been significant for national parks, particularly in Australia, where national parks are a crucial asset for building a sustainable tourism industry. Australia has an image among international markets as a clean, green destination and some of our most important tourism icons (such as Uluru and the Great Barrier Reef) are within national parks. In fact, almost half of all international tourists to Australia currently visit a national park during their trip (more if the Great Barrier Reef Marine Park is included). If the tourism industry is to meet its future potential then it is essential that these important attractions are funded adequately, provide quality visitor experiences and are promoted inappropriately. en_US
dc.language en_US
dc.publisher Sage Publications en_US
dc.relation.isbasedon en_US
dc.title Marketing national parks using ecotourism as a catalyst: Towards a theory and practice en_US
dc.parent Tourism Development Revisited: Concepts, Issues and Paradigms en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation UK en_US
dc.identifier.startpage 132 en_US
dc.identifier.endpage 149 en_US
dc.cauo.name BUS.School of Leisure, Sport and Tourism en_US
dc.conference Verified OK en_US
dc.for 150404 en_US
dc.personcode 856692 en_US
dc.percentage 40 en_US
dc.classification.name Sport and Leisure Management en_US
dc.classification.type FOR-08 en_US
dc.edition 1 en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords en_US
dc.staffid en_US
dc.staffid 856692 en_US


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