Fuzzy set techniques in e-service applications

Abstract

E-services involve various types, delivery systems, advanced information technologies, methodologies and applications of online services that are provided by e-government, e-business, e-commerce, e-market, e-finance, e-learning systems, to name a few. They offer great opportunities and challenges for many areas, such as government, business, commerce, marketing, finance and education. E-service intelligence is a new research field that deals with fundamental roles, social impacts and practical applications of various intelligent technologies on the Internet based e-services. This chapter aims to offer a thorough introduction and systematic overview of the new field e-service intelligence mainly based on fuzzy set related techniques. It covers the state-of-the-art of the research and development in various aspects including both theorems and applications, of e-service intelligence by applying fuzzy set theory. Moreover, it demonstrates how adaptations of existing intelligent technologies benefit from the development of e-service applications in online customer decision, personalised services, web mining, online searching/data retrieval, online pattern recognition/image processing, and web-based e-logistics/planning.