But Wait, There's More...: A History Australia's Advertising Industry, 1900-2000

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dc.contributor.author Crawford, Robert en_US
dc.contributor.editor en_US
dc.date.accessioned 2010-05-28T09:37:39Z
dc.date.available 2010-05-28T09:37:39Z
dc.date.issued 2008 en_US
dc.identifier 2008002719 en_US
dc.identifier.citation Crawford Robert 2008, 'But Wait, There's More...: A History Australia's Advertising Industry, 1900-2000',Melbourne University Press, Melbourne, Australia en_US
dc.identifier.issn 978-0-522-85322-3 en_US
dc.identifier.other A1UNSUBMIT en_US
dc.identifier.uri http://hdl.handle.net/10453/7813
dc.description.abstract It is something of a bizarre fact that at the end of the twentieth century an inordinate number ofAustralians could spell 'Goggomobil' an obscure German car from the 1950s. Stranger stillwas the inevitability that they would attempt to do it in a Scottish accent! Earlier generations of Australians would have likewise confounded international listeners with such comments as 'Let 'er rip, Boris', 'We're happy little Vegemites', or 'Mine tinkit they fit'. Such expressions, of course, were references to popular Australian advertisements. From 1900 to 2000, advertising not only succeeded in persuading generations ofAustralians to consume one brand over another, it also influenced their sense of identity-as individuals and as a collective whole. Yet, for all the attention that advertisements en_US
dc.language en_US
dc.publisher Melbourne University Press en_US
dc.relation.isbasedon NA en_US
dc.title But Wait, There's More...: A History Australia's Advertising Industry, 1900-2000 en_US
dc.parent en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Melbourne, Australia en_US
dc.identifier.startpage en_US
dc.identifier.endpage en_US
dc.cauo.name FASS.Education Group en_US
dc.conference Verified OK en_US
dc.for 210303 en_US
dc.personcode 106905 en_US
dc.percentage 100 en_US
dc.classification.name Australian History (excl. Aboriginal and Torres Strait Islander History) en_US
dc.classification.type FOR-08 en_US
dc.edition 1 en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords NA en_US
dc.staffid en_US
dc.staffid 106905 en_US

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