Innovation And Diffusion Of Software Technology: Mapping Strategies

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Show simple item record Pattinson, Hugh en_US Woodside, Arch en_US
dc.contributor.editor en_US 2010-05-28T09:37:06Z 2010-05-28T09:37:06Z 2007 en_US
dc.identifier 2006014948 en_US
dc.identifier.citation Pattinson Hugh and Woodside Arch 2007, 'Innovation And Diffusion Of Software Technology: Mapping Strategies',Elsevier, Oxford, UK en_US
dc.identifier.issn 978-0-08-045326-2 en_US
dc.identifier.other A1 en_US
dc.description.abstract en_US
dc.language en_US
dc.publisher Elsevier en_US
dc.relation.isbasedon en_US
dc.title Innovation And Diffusion Of Software Technology: Mapping Strategies en_US
dc.parent en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Oxford, UK en_US
dc.identifier.startpage en_US
dc.identifier.endpage en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150503 en_US
dc.personcode 940746 en_US
dc.personcode 0000022175 en_US
dc.percentage 100 en_US Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.edition 1 en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords en_US

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