Website Quality in the Australian Electronic Marketspace: Application of the WebQual Instrument

Abstract

The issue of assessing the quality of a Website has received growing attention from academics and practitioners. This study applies the newly developed WebQual™ framework developed by Loiacono et al. (2002), to empirically assess if the quality of Australian Website's impact the purchase intentions and site revisit intentions in electronic markets across three industry groups. The study further highlights relevant managerial implications for managing Website quality, and directions for future research are discussed.