Consumer reaction to social issues: a six country study.
UTSePress Research/Manakin Repository
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| dc.contributor.author | Auger Patrice | en_US |
| dc.contributor.author | Burke Paul | en_US |
| dc.contributor.author | Devinney Timothy | en_US |
| dc.contributor.author | Louviere Jordan | en_US |
| dc.contributor.editor | - | en_US |
| dc.date.accessioned | 2010-05-18T06:54:08Z | |
| dc.date.available | 2010-05-18T06:54:08Z | |
| dc.date.issued | 2004 | en_US |
| dc.identifier | 2004000825 | en_US |
| dc.identifier.citation | Auger Patrice et al. 2004, 'Consumer reaction to social issues: a six country study.', University of Murcia, Murcia, Spain, pp. 1-5. | en_US |
| dc.identifier.issn | 84 8371 464 7 | en_US |
| dc.identifier.other | E1 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10453/7690 | |
| dc.description.abstract | The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. The present paper utilizes examines the importance of social issues in six countries and generates implications for global segmentation. | en_US |
| dc.publisher | University of Murcia | en_US |
| dc.relation.isbasedon | en_US | |
| dc.title | Consumer reaction to social issues: a six country study. | en_US |
| dc.parent | Proceedings of the 33rd EMAC Conference: ""Worldwide Marketing"" | en_US |
| dc.journal.volume | en_US | |
| dc.journal.number | en_US | |
| dc.publocation | Murcia, Spain | en_US |
| dc.identifier.startpage | 1 | en_US |
| dc.identifier.endpage | 5 | en_US |
| dc.cauo.name | Marketing | en_US |
| dc.conference | en_US | |
| dc.conference.location | Murcia, Spain | en_US |
| dc.for | 150507 | en_US |
