Scratching the surface of skincare product advertising in Australia

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dc.contributor.author Hingorani, Anurag en_US
dc.contributor.editor Diehl, S; Terlutter, R; Weinberg, P en_US
dc.date.accessioned 2010-05-18T06:54:06Z
dc.date.available 2010-05-18T06:54:06Z
dc.date.issued 2005 en_US
dc.identifier 2005002338 en_US
dc.identifier.citation Hingorani Anurag 2005, 'Scratching the surface of skincare product advertising in Australia', Institute for Consumer and Behaviour Research, Saarbruecken, Germany, pp. 301-306. en_US
dc.identifier.issn 3-00-016304-2 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/7684
dc.publisher Institute for Consumer and Behaviour Research en_US
dc.relation.isbasedon http://www.ikv.uni-sb.de/icoria2005.htm en_US
dc.title Scratching the surface of skincare product advertising in Australia en_US
dc.parent Advertising and Communication - Proceedings of the 4th International Conference on Research in Advertising (ICORIA) en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Saarbruecken, Germany en_US
dc.identifier.startpage 301 en_US
dc.identifier.endpage 306 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference en_US
dc.conference Verified OK en_US
dc.conference.location Saarbruecken, Germany en_US
dc.for 150502 en_US
dc.personcode 950836 en_US
dc.percentage 80 en_US
dc.classification.name Marketing Communications en_US
dc.classification.type FOR-08 en_US
dc.custom International Conference on Research in Advertising (ICORIA) en_US
dc.date.activity 20050602 en_US
dc.location.activity Saarbruecken, Germany en_US
dc.description.keywords skincare; advertising; credibility en_US
dc.staffid 950836 en_US


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