Yield management and recognition programs - how do they influence travellers' choices?

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dc.contributor.author Mathies, Christine en_US
dc.contributor.author Louviere, Jordan en_US
dc.contributor.author Gudergan, Siggi en_US
dc.contributor.editor Avlonitis, G J; Papavassiliou, N; Papastathopoulou, P en_US
dc.date.accessioned 2010-05-18T06:54:00Z
dc.date.available 2010-05-18T06:54:00Z
dc.date.issued 2006 en_US
dc.identifier 2006005553 en_US
dc.identifier.citation Mathies Christine, Louviere Jordan, and Gudergan Siggi 2006, 'Yield management and recognition programs - how do they influence travellers' choices?', European Marketing Academy, Athens, Greece, pp. 1-8. en_US
dc.identifier.issn 960-89199-0-8 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/7664
dc.publisher European Marketing Academy en_US
dc.relation.isbasedon www.emac2006.org/ en_US
dc.title Yield management and recognition programs - how do they influence travellers' choices? en_US
dc.parent Sustainable Marketing Leadership: a synthesis of polymorphous axioms, strategies and tactics - Proceedings of the 35th EMAC Conference en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Athens, Greece en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 8 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference en_US
dc.conference Verified OK en_US
dc.conference.location Athens, Greece en_US
dc.for 150501 en_US
dc.personcode 030891 en_US
dc.personcode 020132 en_US
dc.personcode 990862 en_US
dc.percentage 100 en_US
dc.classification.name Consumer-Oriented Product or Service Development en_US
dc.classification.type FOR-08 en_US
dc.custom European Marketing Academy Conference en_US
dc.date.activity 20060523 en_US
dc.location.activity Athens, Greece en_US
dc.description.keywords customer-centric marketing; revenue management; fairness; demand en_US
dc.staffid 990862 en_US


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