Linking Multi-Component Commitment to Relationship Value, Trust, Conflict and Cooperation

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Show simple item record Sharma, Neeru en_US Young, Louise en_US Wilkinson, Ian en_US
dc.contributor.editor Engilbertsson, H. en_US 2010-05-18T06:53:58Z 2010-05-18T06:53:58Z 2007 en_US
dc.identifier 2007000280 en_US
dc.identifier.citation Sharma Neeru, Young Louise, and Wilkinson Ian 2007, 'Linking Multi-Component Commitment to Relationship Value, Trust, Conflict and Cooperation', Reykjavik University, Reykjavik, Iceland, pp. 1-12. en_US
dc.identifier.issn 997-99483-5-3 en_US
dc.identifier.other E1 en_US
dc.description.abstract This paper develops a conceptual model of business-to-business relationships that extends prior research. It incorporates a five-component structure of relationship commitment (value-based, affective, locked-in, obligation-based, and behavioural). It includes relationship value, contained in many existing models, in a noval way that links commitment to trust, switching costs, idiosyncratic investments, and cooperation. Four versions of the emerging conceptual model are developed to cope with the two-way/feedback links we include in the model to capture relational process as two-way links otherwise cannot be examined with structural equations modeling method. The paper concludes with preliminary results of the tests of the model(s). en_US
dc.publisher Reykjavik University en_US
dc.title Linking Multi-Component Commitment to Relationship Value, Trust, Conflict and Cooperation en_US
dc.parent Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Reykjavik, Iceland en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 12 en_US BUS.School of Marketing en_US
dc.conference en_US
dc.conference Verified OK en_US
dc.conference.location Reykjavik, Iceland en_US
dc.for 150500 en_US
dc.personcode 0000028452 en_US
dc.personcode 910425 en_US
dc.personcode 034584 en_US
dc.percentage 100 en_US Marketing en_US
dc.classification.type FOR-08 en_US
dc.custom Engineering Mathematics and Applications Conference en_US 20070522 en_US
dc.location.activity Reykjavik, Iceland en_US
dc.description.keywords Relationship commitment, relationship value en_US

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