Abstract:
This paper presents a management model within which the development, delivery and
continuing appraisal of interpretation programs might be framed. The model is based
on and incorporates elements from the Recreation Opportunity Spectrum (Clark &
Stankey, 1979) and provides a management framework for specifically addressing
interpretation. Termed the Interpretation Opportunity Spectrum (IOS), it comprises
six factors: audience; cultural values; physical setting; existing and desired
infrastructure and services; resource-related activities; and management parameters.
The six factors of the IOS model give consideration to both supply and demand side
elements, and when integrated with each other, allows park managers to identify,
develop and manage the range of opportunities for interpretation within a regional
context as well as in individual settings.
