Gaining Insights from an Industry Study; Industry Dynamics in Practise

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Show simple item record Perrott, Bruce en_US
dc.contributor.editor Radnor, Z; Thomas, H; Cartwright, S en_US 2010-05-18T06:53:44Z 2010-05-18T06:53:44Z 2007 en_US
dc.identifier 2006014809 en_US
dc.identifier.citation Perrott Bruce 2007, 'Gaining Insights from an Industry Study; Industry Dynamics in Practise', British Academy of Management, Warwick, UK, pp. 1-19. en_US
dc.identifier.issn 0-9549608-3-1 en_US
dc.identifier.other E1 en_US
dc.description.abstract Some researchers contend that only through a deep understanding of the possibilities and nature of routine coordinated activity, that whole industries be properly framed and understood This article sets out to demonstrate the practical advantage of conducting a focused examination of industry dynamics with a case example. The process acts as an important foundation for industry members in setting business and marketing strategy for future directions. Data for this article has been collected from a wide range of secondary and primary sources. A strategy framework is used to examine the extent of competitive rivalry, the threat of new entrants, the role of consumers, the role of substitutes, and the role of suppliers. In discussion, an assessment is made of the Industry s attractiveness, implications of the findings for industry managers and an overview of future issues facing the case Industry. en_US
dc.publisher British Academy of Management en_US
dc.title Gaining Insights from an Industry Study; Industry Dynamics in Practise en_US
dc.parent Conference Proceedings 2007 British Academy of Management en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Warwick, UK en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 19 en_US BUS.School of Marketing en_US
dc.conference en_US
dc.conference Verified OK en_US
dc.conference.location Warwick, UK en_US
dc.for 150503 en_US
dc.personcode 950580 en_US
dc.percentage 50 en_US Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.custom British Academy of Management Conference en_US 20070911 en_US
dc.location.activity Warwick, UK en_US
dc.staffid 950580 en_US

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