The effects of customer club attributes on club performance
UTSePress Research/Manakin Repository
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| dc.contributor.author | Cox David | en_US |
| dc.contributor.author | Gudergan Siggi | en_US |
| dc.contributor.editor | - | en_US |
| dc.date.accessioned | 2010-05-18T06:53:39Z | |
| dc.date.available | 2010-05-18T06:53:39Z | |
| dc.date.issued | 2004 | en_US |
| dc.identifier | 2004000808 | en_US |
| dc.identifier.citation | Cox David and Gudergan Siggi 2004, 'The effects of customer club attributes on club performance', University of Murcia, Murcia, Spain, pp. 1-6. | en_US |
| dc.identifier.issn | 84 8671 464 7 | en_US |
| dc.identifier.other | E1 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10453/7596 | |
| dc.description.abstract | We suggest a preliminary conceptual model to assess how customer club structure relates to customer club performance using a dynamic capability framework. We use the social capital and network theoretic perspectives to explain the processes and structures of the dynamic club capabilities. This initial model links five social capital and network theoretic constructs that are proposed to affect club performance. The insights of this preliminary model provide some initial insights on how to avoid customer club failure. | en_US |
| dc.publisher | University of Murcia | en_US |
| dc.relation.isbasedon | en_US | |
| dc.title | The effects of customer club attributes on club performance | en_US |
| dc.parent | Proceedings of the 33rd EMAC Conference: ""Worldwide Marketing"" | en_US |
| dc.journal.volume | en_US | |
| dc.journal.number | en_US | |
| dc.publocation | Murcia, Spain | en_US |
| dc.identifier.startpage | 1 | en_US |
| dc.identifier.endpage | 6 | en_US |
| dc.cauo.name | Marketing | en_US |
| dc.conference | en_US | |
| dc.conference.location | Murcia, Spain | en_US |
| dc.for | 150504 | en_US |
