The influence on customized internet banner ad on attitude-ad-brand-behavioural relationship

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dc.contributor.author Lee, Kelvin en_US
dc.contributor.author Miller, Kenneth en_US
dc.contributor.editor -- en_US
dc.date.accessioned 2010-05-18T06:53:36Z
dc.date.available 2010-05-18T06:53:36Z
dc.date.issued 2003 en_US
dc.identifier 2003001279 en_US
dc.identifier.citation Lee Kelvin and Miller Kenneth 2003, 'The influence on customized internet banner ad on attitude-ad-brand-behavioural relationship', National University of Singapore, Singapore, pp. 1-9. en_US
dc.identifier.issn en_US
dc.identifier.issn - en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/7588
dc.publisher National University of Singapore en_US
dc.title The influence on customized internet banner ad on attitude-ad-brand-behavioural relationship en_US
dc.parent E-Business Paradigms: Strategic Transformation and Partnership en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Singapore en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 9 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference en_US
dc.conference Verified OK en_US
dc.conference.location Singapore en_US
dc.for 080600 en_US
dc.personcode 000514 en_US
dc.personcode 780285 en_US
dc.percentage 100 en_US
dc.classification.name Information Systems en_US
dc.classification.type FOR-08 en_US
dc.custom International Conference on e-Business en_US
dc.date.activity 20031209 en_US
dc.location.activity Singapore en_US
dc.staffid 780285 en_US


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