Abstract:
This paper presents the findings of a research project that explored the experience of
caravan park holidays for repeat visitors. The study was conducted by way of in-depth
interview with 22 visitors to a caravan park on the south coast of News South Wales in
January 2006. The findings indicate that a major factor contributing to the enjoyment
and meaningfulness of the caravan park holiday experience for these long term repeat
visitors is the sense of community that has built up over years of repeat visitation. For
the duration of their caravan park holiday each year, the participants in this study are
actively engaged in developing and maintaining friendships, building aspects of trust
and the mutual benefits that come from being part of a transient yet meaningful
community, and contributing to and enjoying the symbolic celebration of these
intrinsic qualities. Theoretical implications: there is an emerging literature
documenting the possibilities of ‘serious leisure’ and ‘focal leisure activities’ as
significant investment channels in the accumulation of social capital. This paper
supports the theory that focal leisure activities can foster the development of a sense of
community. Management and marketing implications: caravan park (and other tourist
service) organisations may benefit from including notions of friendship and
community in their marketing campaigns rather than the usual narrow focus upon
facilities. From a management perspective it may be useful to consider programming
activities and providing amenities that facilitate social engagement and communal
activity.
