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Abstract:
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Cooperative competitive strategies are helping Australian Small to Medium
Enterprises (SMEs) to increase their global competitive advantage. There are many forms
that cooperative strategies can take, and in recent years industry clusters have gained
popularity in Australia as a form of competitive strategy.
While industry clusters have often been thought of as having evolved organically,
many successful clusters have been developed or enhanced by cluster development programs.
The Australian Electrical and Electronics Manufacturers' Association (AEEMA) has been
progressive in the development of industry clusters in regions of Australia. AEEMA has
identified further areas for cluster development and the Australian Government has recently
provided funding to assist AEEMA to defme and document a commercial framework for
cluster development.
GPC, an Australian SME and a member of AEEMA, is a world competitive contract
electronics manufacturer. This paper outlines GPC's use of cooperative competitive strategies
and the AEEMA cluster development process. |
