Abstract:
The issue of sexually transmitted diseases is a socially sensitive one in Asian communities,
with governments being criticised for not doing enough to reduce AIDS transmission and the
advertising of such issues potentially causing offence to people. This paper surveys 630
people in China to determine their level of offence towards the advertising of condoms and
STD prevention and analyses the qualitative responses to how they would reduce the
offensiveness of such advertising. The results present some interesting ideas for public policy
makers wanting to advertise socially sensitive issues in Asia.
