Tourism Website Development and Customer Requirement in China

Abstract

The main purposes of this study are to identify current tourism website users, analyse user requirements for tourism online services and explore how design tourism websites to attract users, promote tourism landscape points and improve online tourism service quality in China. Through conducting a survey and analysing the survey results, this paper shows the behaviour characters of current tourism website users, discusses their preferences and requirements for online tourism websites, and identifies the major factors that users concern for tourism websites in China.