Abstract:
This paper describes the development of a 2D interactive
visual interface for navigating online product catalogs
that are commonly used for B2C e-commerce. We introduce an
e-commerce framework for Visual Online Shops that use a 2D dynamic graph visualization as an interface allowing buyers
to interactively navigate through the large product hierarchies
with a sense of information space. We discuss the application
of OFDAV browser, a dynamic visualization techniques that
can be used to assist buyers in navigating large product information
spaces dynamically and help them in selecting
suitable products through the mouse clicks of appropriate
graphical nodes in the visualization. The prototypes are written
in Java, JavaScript, PHP and MySQL that simulate the
online shopping experiences. They are applicable to any ecommerce
online purchasing application.
