Abstract:
This paper describes the application of dynamic information visualization in the field of B2C e-Commerce, We discuss
the traditional approaches for conducting B2C eCommerce as well as some recent applications of visualization
techniques in the field. We then present the research work done by us. We discuss the development of a 2D interactive
visual interface for navigating large online product catalogs. We introduce our framework for Visual Online Shopping. This
is a common activity in on-line e-Commerce. We discuss the application of the OFDAV browser as a means to assist
buyers in navigating large product information spaces dynamically with a sense of information space. This technique
helps buyers to select appropriate products by mouse-clicks in the visualization. The prototype is written in Java,
JavaScript and PHP Script that simulates the online shopping experience. They are applicable to any e-commerce online
purchasing application.
