Abstract:
IS/business alignment has been studied for many years but we do not seem to be any nearer
an understanding of the process of alignment. This research, using the grounded theory
methodology, indicates that the major concern of IS managers when considering alignment is
the ambiguity surrounding the differences between espoused strategies, strategies in use and
the actions of business managers that support self-interest. In coping with this ambiguity IS
managers at all levels of an organization adopt one of two coping responses: Technological
or Collaborative. The choice of response is bounded by various factors making up the Locus
of Comprehension and Locus of Control. Each response has certain characteristics that
affect both the level and target of alignment. Once a coping response has been established it
then becomes extremely difficult to change. The theory has a number of implications in
understanding previous research and our investigation into alignment.
