Abstract:
This paper introduces a novel user interface of online
product catalogs. Our research focused on its
capability for helping shoppers to navigate and
analyze online product information. Specifically, we
discuss the application of a new multi-level
focus+context visualization technique, called 2+1D
Fisheye Browser; in the design of interactive visual
interface which can be used to assist buyers in
navigating online product catalogs which contain
large number of products. The 2+1D Fisheye
Browser uses an ordinary 2D Hyperbolic Tree
Browser to display the major structure of hierarchies
while a ID distortion-based Fisheye Menu is also
used to assist the display of those sub-hierarchies
containing large number of leaf nodes. We implement
this technique as a visual product catalog of an
online Grocery Shop. This Grocery Shop system
simulates the experience of online shopping. It is
applicable to any e-commerce shopping application.
