Museums actively researching visitors experiences and learning (MARVEL): a methodological study

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Show simple item record Griffin, Janette en_US Kelly, Lynda en_US Savage, Gillian en_US Hatherly, Janelle en_US 2009-12-21T03:56:13Z 2009-12-21T03:56:13Z 2005 en_US
dc.identifier 2005003464 en_US
dc.identifier.citation Griffin Janette et al. 2005, 'Museums actively researching visitors experiences and learning (MARVEL): a methodological study', Australian Museums and Galleries Online, vol. 7, no. 1, pp. 1-19. en_US
dc.identifier.issn 1443-5144 en_US
dc.identifier.other C1 en_US
dc.description.abstract Museums and similar institutions spend a great deal of time, money and effort developing exhibits that facilitate visitor learning. Learning outcomes are core business for most museums. Contemporary management practice recognises that performance is stronger when outcomes are measured, yet the typical performance measures used by museums are numeric counts of visitors, exhibitions, events, tickets sold or levels of .satisfaction.. An effective, meaningful and economical way of measuring learning is needed. The development of a meaningful procedure for uncovering learning allows for the gathering of information that will have enormous impact on the quality of future exhibitions. The MARVEL project (Museums Actively Researching Visitor Experiences and Learning) was a collaboration between the University of Technology Sydney, the Australian Museum, the Royal Botanic Gardens Sydney and Environmetrics Pty Ltd. The project team members are Janette Griffin, Lynda Kelly, Janelle Hatherly and Gillian Savage respectively from each of the above organisations. The aim was to develop a set of .tools. for measuring aspects of learning in any cultural institution, and that could be used by staff who may have little evaluation experience. Three tools were developed and tested to meet this need. This paper reports on the development and initial testing of these tools. A following paper will include field trials of the tools and some tentative data gathered from five museums. en_US
dc.publisher Australian Museums and Galleries Online en_US
dc.subject Museums en
dc.subject Museum visitors. en
dc.subject Museum attendance. en
dc.title Museums actively researching visitors experiences and learning (MARVEL): a methodological study en_US
dc.parent Open Museum Journal en_US
dc.journal.volume 7 en_US
dc.journal.number 1 en_US
dc.publocation Sydney en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 19 en_US FASS.Education Group en_US
dc.conference Verified OK en_US
dc.for 210204 en_US
dc.personcode 910032 en_US
dc.personcode 99091682 en_US
dc.personcode 0000020711 en_US
dc.personcode 0000020712 en_US
dc.percentage 100 en_US Museum Studies en_US
dc.classification.type FOR-08 en_US
dc.description.keywords museums, learning, methodolgy en_US

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