Cost discrepancy, signaling and risk taking

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dc.contributor.author Lemon, Jim en_US
dc.date.accessioned 2009-12-21T03:53:20Z
dc.date.available 2009-12-21T03:53:20Z
dc.date.issued 2005 en_US
dc.identifier 2005002228 en_US
dc.identifier.citation Lemon Jim 2005, 'Cost discrepancy, signaling and risk taking', College of Health Education and Human Development, Clemson University, vol. 11, no. 1, pp. 19-24. en_US
dc.identifier.issn 1098-1608 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/5864
dc.description.abstract If risj taking is in some measure a signal to others by the person taing risks, the model of 'costly signalling" predicts that the more the apparent cost of the risk to other exceeds the perceived cost of the risk to the risk taker, the more attractive that risk will be as a signal. One hundred and twelve visitors to youth "drop-in" centers estimated the costs ("dangers") of four behaviours as presented to them and the costs that they oerceived for themselves. The four behaviours were chosen to plausibly signal different characteristics about the risk taker and also to have different magnitudes and probabilities of cost. Cost discrepency, the excess of presented over perceived risk, was associated with intention to smoke in the females. It is concluded that costly signaling seems to perate in behaviours with low magnitudes but high probabilities of cost. Other behaviours with this risk profile may also be associated with costly signaling. en_US
dc.publisher College of Health Education and Human Development, Clemson University en_US
dc.title Cost discrepancy, signaling and risk taking en_US
dc.parent The Journal of At-Risk Issues en_US
dc.journal.volume 11 en_US
dc.journal.number 1 en_US
dc.publocation Clemson SC, USA en_US
dc.identifier.startpage 19 en_US
dc.identifier.endpage 24 en_US
dc.cauo.name Health Sciences en_US
dc.conference Verified OK en_US
dc.for 170106 en_US
dc.personcode 0000020391 en_US
dc.percentage 100 en_US
dc.classification.name Health, Clinical and Counselling Psychology en_US
dc.classification.type FOR-08 en_US


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