Abstract:
Typography is increasingly undertaken with and mediated through Information Technologies. One
of the most visible manifestations of this change is the expansion from the printed page to screen environments
and device displays. Moving type is an example of a new quahty of text made possible by the use ot new
technologies. In this study we propose a framework that can help answer questions such as why type should
move at ail, what benefits moving type can offer, and how it can be best used to enhance the visual display of
text. The framework-categorises the uses of moving type, based on whether the movement of text enhances
reading, viewing or using of a text, or a combination of rhe above. The categories are illustrated with examples
of existing moving type works, which provided a basis for discussion of various challenges and issues specific
to each category.
