Measuring values using best-worst scaling: The LOV example

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dc.contributor.author Lee, J en_US
dc.contributor.author Soutar, Geoffrey en_US
dc.contributor.author Louviere, Jordan en_US
dc.date.accessioned 2009-12-21T02:39:03Z
dc.date.available 2009-12-21T02:39:03Z
dc.date.issued 2007 en_US
dc.identifier 2006015358 en_US
dc.identifier.citation Lee J, Soutar Geoffrey, and Louviere Jordan 2007, 'Measuring values using best-worst scaling: The LOV example', John Wiley & Sons Inc, vol. 24, no. 12, pp. 1043-1058. en_US
dc.identifier.issn 0742-6046 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/5545
dc.description.abstract The paper discusses the way that values have been measured and suggests an alternative way to collect values data. A recently developed approach, termed Best Worst Scaling, developed by Louviere and his colleagues, offers an opportunity to collect such d en_US
dc.publisher John Wiley & Sons Inc en_US
dc.relation.isbasedon http://dx.doi.org/10.1002/mar.20197 en_US
dc.title Measuring values using best-worst scaling: The LOV example en_US
dc.parent Psychology & Marketing en_US
dc.journal.volume 24 en_US
dc.journal.number 12 en_US
dc.publocation US en_US
dc.identifier.startpage 1043 en_US
dc.identifier.endpage 1058 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150500 en_US
dc.personcode 0000035761 en_US
dc.personcode 0000028652 en_US
dc.personcode 020132 en_US
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.location.activity ISI:000250946700002 en_US
dc.description.keywords Personal Values; Response Bias; Social Desirability; Consumer-behavior; Style; Questionnaire; Hierarchies; Countries; Strength; Rankings en_US
dc.staffid 020132 en_US


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