Abstract:
The contemporary remaking of inner city Pyrmont-Ultimo in Sydney is
analysed in terms of the visions of planners, developers, politicians and residents.
Developers and government agencies selectively remembered the blue-collar history of
this place in their place marketing efforts. These 'memories' were sanitised to make them
more appealing to contemporary lifestyle-oriented residential markets. The need to
sanitise and repackage particular urban places can be regarded, following Bourdieu, as
a strategy of the field of planners and developers, as they struggle to gain ascendency
in the game of land and property development. Their 'feel for the game', it is argued, is
reflective of a 'planning habitus'.
