New approaches to communication management for transformation and change in organisations

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dc.contributor.author Jaatinen, M. en_US
dc.contributor.author Stroh, U. en_US
dc.date.accessioned 2009-12-21T02:38:07Z
dc.date.available 2009-12-21T02:38:07Z
dc.date.issued 2006 en_US
dc.identifier 2004004367 en_US
dc.identifier.citation Stroh, U. and Jaatinen, M. 2006 'New approaches to communication management for transformation and change in organisations', Journal of Communication Management, vol. 6, no. 2, pp. 952-958. en_US
dc.identifier.issn 1363-254x en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/5421
dc.description.abstract In the new millennium, organisations are going through rapid changes and the role of strategic management is challenged. When the organisation is threatened by environmental changes such as crises or competition as a result of information technology development or increased customer demands, the need for communication increases. During high change situations, when the publics of the organisation become involved in the change issues, they actively seek information about the issues. If the organisation could utilise communication management more effectively and in a twoway, participative way, they would build more positive relationships with the publics involved and reorganise themselves out of disorder. Strategic planning will become even more important, but will have to change to a contingency approach and emphasise flexibility and relationship building. This paper looks at organisational processes during change and how they can be managed by communication. Implications are drawn from chaos, postmodern and complexity theory as well as the contingency view of communication. The authors create a framework for scanning and analysing processes and settings, and suggest an alternative strategic, symmetrical and ethical communication approach to respond to problems. They present a new paradigm that emerges as a response to polarisation and treats communication as more receiver-centred, stakeholder-based, relationship building- oriented and of strategic importance. This paper lays a foundation for an alternative perspective to the central problems of the communication discipline against the background of new emerging multidisciplinary approaches. en_US
dc.publisher Excerpta Medica, Elsevier en_US
dc.relation.isbasedon http://dx.doi.org/10.1016/j.amjcard.2005.10.040 en_US
dc.title New approaches to communication management for transformation and change in organisations en_US
dc.parent Journal of Communication Management en_US
dc.journal.volume 6 en_US
dc.journal.number 2 en_US
dc.publocation New York, NY, USA en_US
dc.identifier.startpage 952 en_US
dc.identifier.endpage 958 en_US
dc.cauo.name CHERE en_US


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