Advertising Agency Activities Used to Attract New Clients in Australia

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Show simple item record Waller, David en_US Cusick, Damien en_US Matheson, Hamish en_US Miller, Matthew en_US 2009-12-21T02:37:55Z 2009-12-21T02:37:55Z 2001 en_US
dc.identifier 2004004352 en_US
dc.identifier.citation Waller David et al. 2001, 'Advertising Agency Activities Used to Attract New Clients in Australia', MCB University Press, vol. 16, no. 2, pp. 129-140. en_US
dc.identifier.issn 0885-8624 en_US
dc.identifier.other C1 en_US
dc.description.abstract Advertising agencies, as communication professionals, should use ``best practice'' activities for promoting themselves to attract new clients. Presents the results of a survey of executives from the top advertising agencies in Australia to determine the activities the agencies use to promote themselves. Overall, it was indicated that ``personal contact'' and ``positive recommendations of satisfied clients'' were perceived to be the most effective for winning new clients. Other activities perceived to be effective were: responding to requests for new business presentations, publicity on recent successful campaigns and winning industry awards. en_US
dc.publisher MCB University Press en_US
dc.title Advertising Agency Activities Used to Attract New Clients in Australia en_US
dc.parent Journal of Business & Industrial Marketing en_US
dc.journal.volume 16 en_US
dc.journal.number 2 en_US
dc.publocation Bradford, UK en_US
dc.identifier.startpage 129 en_US
dc.identifier.endpage 140 en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150503 en_US
dc.personcode 010525 en_US
dc.personcode 0000024118 en_US
dc.personcode 0000024119 en_US
dc.personcode 0000024120 en_US
dc.percentage 50 en_US Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.description.keywords Advertising agencies, Promotion, Marketing communications, Australia en_US

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