Browsing Books by Author "Eckhardt, Giana"

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Browsing Books by Author "Eckhardt, Giana"

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  • Devinney, Timothy; Auger, Patrice; Eckhardt, Giana (Cambridge University Press, 2010)
    Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited ...