Advancing hermeneutic research for interpreting interfirm new product development

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Show simple item record Woodside, Arch en_US Pattinson, Hugh en_US Miller, Ken en_US 2009-12-21T02:37:38Z 2009-12-21T02:37:38Z 2005 en_US
dc.identifier 2005002301 en_US
dc.identifier.citation Woodside Arch, Pattinson Hugh, and Miller Kenneth 2005, 'Advancing hermeneutic research for interpreting interfirm new product development', Emerald Group Publishing Limited, vol. 20, no. 7, pp. 364-379. en_US
dc.identifier.issn 0885-8624 en_US
dc.identifier.other C1 en_US
dc.description.abstract Purpose ? The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened ?including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making. Design/methodology/approach ? This article uses a mixed research design including decision systems analysis, cognitive mapping, computer software-based text analysis, and the long interview method for mapping the mental models of the participants in specific decision-making processes as well as mapping the immediate, feedback, and downstream influences of decisions-actions-outcomes. Findings ? The findings in the empirical study support the view that decision processes are prospective, introspective, and retrospective, sporadically rational, ultimately affective, and altogether imaginatively unbounded. Research limitations/implications ? Not using outside auditors to evaluate post-etic interpretations is recognized as a method limitation to the extended case study; such outside auditor reports represent an etic-4 level of interpretation. Incorporating such etic-4 interpretation is one suggestion for further research. Practical implications ? Asking executives for in-depth stories about what happened and why helps them reflect and uncover very subtle nuances of what went right and what went wrong. en_US
dc.publisher Emerald Group Publishing Limited en_US
dc.title Advancing hermeneutic research for interpreting interfirm new product development en_US
dc.parent The Journal of Business and Industrial Marketing en_US
dc.journal.volume 20 en_US
dc.journal.number 7 en_US
dc.publocation Bradford, UK en_US
dc.identifier.startpage 364 en_US
dc.identifier.endpage 379 en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150500 en_US
dc.personcode 0000022175 en_US
dc.personcode 940746 en_US
dc.personcode 780285 en_US
dc.percentage 100 en_US Marketing en_US
dc.classification.type FOR-08 en_US
dc.description.keywords decision making; product development en_US
dc.staffid 780285 en_US

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