The adoption of the internet by export firms in transitional markets

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dc.contributor.author Nguyen, Dinh en_US
dc.contributor.author Barrett, Nigel en_US
dc.date.accessioned 2009-12-21T02:37:35Z
dc.date.available 2009-12-21T02:37:35Z
dc.date.issued 2006 en_US
dc.identifier 2006004708 en_US
dc.identifier.citation Nguyen, T. and Barrett, N. 2003 'The adoption of the internet by export firms in transitional markets', Asia Pacific Journal of Marketing and Logistics, vol. 18, no. 1, pp. 541-556. en_US
dc.identifier.issn 1355-5855 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/5287
dc.description.abstract Purpose ? This study aims to investigate the factors that affect the intention to adopt the internet by export firms in transitional markets. Design/methodology/approach ? A sample of 144 export firms in Vietnam was surveyed to test the model. Structural equation modelling was used to analyse the data. Findings ? It was found that perceived usefulness, but not perceived ease of use, of the internet is a potential predictor of the intention to adopt the internet by firms for their export activities. It was also found that market orientation has both direct and indirect (mediated by perceived usefulness) impacts on intention to adopt the internet, and that learning orientation has a direct effect on both perceived usefulness and perceived ease of use of the internet. Research limitations/implications ? A major limitation of this study is the use of a sample drawn from one transitional market. Cross-national samples will be a direction for further research. Practical implications ? The findings of this study suggest that export promotion programs should promote the usefulness of the internet as well as market and learning orientations to stimulate export firms to adopt the internet for their export activities. Orginality/value ? The major contribution of the study is to incorporate market and learning orientations in the technology adoption model to explain the intention to adopt the internet by export firms. en_US
dc.publisher Emerald Group Publishing Ltd. en_US
dc.title The adoption of the internet by export firms in transitional markets en_US
dc.parent Asia Pacific Journal of Marketing and Logistics en_US
dc.journal.volume 18 en_US
dc.journal.number 1 en_US
dc.publocation Bradford, UK en_US
dc.identifier.startpage 29 en_US
dc.identifier.endpage 42 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150500 en_US
dc.personcode 040481 en_US
dc.personcode 750020 en_US
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.description.keywords export markets; internet, learning; market orientation; modelling; technology led strategy en_US
dc.staffid 750020 en_US


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