Ad likeability and brand recall in Asia: a cross-cultural study.

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dc.contributor.author Fam, Kim en_US
dc.contributor.author Waller, David en_US
dc.date.accessioned 2009-12-21T02:37:35Z
dc.date.available 2009-12-21T02:37:35Z
dc.date.issued 2004 en_US
dc.identifier 2004000860 en_US
dc.identifier.citation Fam Kim and Waller David 2004, 'Ad likeability and brand recall in Asia: a cross-cultural study.', Henry Stewart Publications, vol. 12, no. 2, pp. 93-104. en_US
dc.identifier.issn 1350-231X en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/5285
dc.publisher Henry Stewart Publications en_US
dc.relation.isbasedon en_US
dc.relation.isbasedon http://dx.doi.org/10.1057/palgrave.bm.2540207 en_US
dc.title Ad likeability and brand recall in Asia: a cross-cultural study. en_US
dc.parent Journal of Brand Management en_US
dc.journal.volume 12 en_US
dc.journal.number 2 en_US
dc.publocation London, UK en_US
dc.identifier.startpage 93 en_US
dc.identifier.endpage 104 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150503 en_US
dc.personcode 0000017883 en_US
dc.personcode 010525 en_US
dc.percentage 50 en_US
dc.classification.name Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.staffid 010525 en_US


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