Maximising responses to discrete choice experiments: a randomised trial

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Show simple item record Coast, Joanna en_US Flynn, Terry en_US Salisbury, Chris en_US Louviere, Jordan en_US Peters, Tim en_US 2009-12-21T02:36:30Z 2009-12-21T02:36:30Z 2006 en_US
dc.identifier 2006004622 en_US
dc.identifier.citation Coast Joanna et al. 2006, 'Maximising responses to discrete choice experiments: a randomised trial', Adis International Ltd, vol. 5, no. 4, pp. 249-260. en_US
dc.identifier.issn 1175-5652 en_US
dc.identifier.other C1 en_US
dc.description.abstract To identify any differences in response and completion rates across two versions of a questionnaire, in order to determine the trade-off between a potentially higher response rate (from a short questionnaire) and a greater level of information from each respondent (from a long questionnaire). METHODS: This was a randomised trial to determine whether response rates and/or results differ between questionnaires containing different numbers of choices: a short version capable of estimating main effects only and a longer version capable of estimating two-way interactions, provided certain assumptions hold. Best-worst scaling was the form of discrete choice experimentation used. Data were collected by post and analysed in terms of response rates, completion rates and differences in mean utilities. RESULTS: Fifty-three percent of individuals approached agreed to take part. From these, the response to the long questionnaire was 83.2% and the short questionnaire was 85.1% (difference 1.9%, 95% CI -7.3, 11.2; p = 0.68). The two versions of the questionnaire provided similar inferences. en_US
dc.publisher Adis International Ltd en_US
dc.relation.isbasedon en_US
dc.title Maximising responses to discrete choice experiments: a randomised trial en_US
dc.parent Applied Health Economics and Health Policy en_US
dc.journal.volume 5 en_US
dc.journal.number 4 en_US
dc.publocation Auckland, New Zealand en_US
dc.identifier.startpage 249 en_US
dc.identifier.endpage 260 en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 140208 en_US
dc.personcode 0000028397 en_US
dc.personcode 102815 en_US
dc.personcode 0000028399 en_US
dc.personcode 020132 en_US
dc.personcode 0000028400 en_US
dc.percentage 100 en_US Health Economics en_US
dc.classification.type FOR-08 en_US
dc.description.keywords DCE; rationality; consumer theory; preference elicitation en_US

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