Do business class air fares capture added value for airline alliance membership?

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Show simple item record Douglas, Ian en_US 2009-12-21T02:36:28Z 2009-12-21T02:36:28Z 2005 en_US
dc.identifier 2005002709 en_US
dc.identifier.citation Douglas Ian 2005, 'Do business class air fares capture added value for airline alliance membership?', Palgrave Macmillan Ltd., vol. 4, no. 3, pp. 219-227. en_US
dc.identifier.issn 1476-6930 en_US
dc.identifier.other C1 en_US
dc.description.abstract Over the past decade, international full service airlines have moved strongly towards alliances as an organisational form. This reflects, at least in part, the inability of the industry to rationalise through cross-border mergers and acquisitions, as the international traffic rights required for operation are tied to the Chicago Convention of 1949, and generally require the majority of an airline's ownership to remain in the hands of its nationals. While airline sales teams identify alliance membership as a critical sales tool, the value of this alliance membership is not always perceived as equally valuable by customers, nor is it captured by airline pricing models. This paper uses analysis of net pricing in the highly contested Sydney to London market to demonstrate that the perceived value from alliance membership is not captured in business class airfares. en_US
dc.publisher Palgrave Macmillan Ltd. en_US
dc.title Do business class air fares capture added value for airline alliance membership? en_US
dc.parent Journal of Revenue and Pricing Management en_US
dc.journal.volume 4 en_US
dc.journal.number 3 en_US
dc.publocation London, UK en_US
dc.identifier.startpage 219 en_US
dc.identifier.endpage 227 en_US BUS.School of Management en_US
dc.conference Verified OK en_US
dc.for 150701 en_US
dc.personcode 030125 en_US
dc.percentage 100 en_US Air Transportation and Freight Services en_US
dc.classification.type FOR-08 en_US
dc.description.keywords revenue management; pricing; business class; alliances; strategy en_US
dc.staffid 030125 en_US

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