Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions

UTSePress Research/Manakin Repository

Search UTSePress Research


Advanced Search

Browse

My Account

Show simple item record

dc.contributor.author Verma, Rohit en_US
dc.contributor.author Thompson, Gary en_US
dc.contributor.author Moore, William en_US
dc.contributor.author Louviere, Jordan en_US
dc.date.accessioned 2009-12-21T02:31:16Z
dc.date.available 2009-12-21T02:31:16Z
dc.date.issued 2001 en_US
dc.identifier 2004004492 en_US
dc.identifier.citation Verma Rohit et al. 2001, 'Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions', Decision Sciences Intitute, vol. 32, no. 1, pp. 165-193. en_US
dc.identifier.issn 0011-7315 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/3993
dc.description.abstract This paper presents an integrated framework for designing profit-maximizing products/services, which can also be produced at reasonable operating difficulty levels. Operating difficulty is represented as a function of product and process attributes, and measures a firm's relative ease or difficulty in meeting customer demand patterns under specified operating conditions. Earlier optimum product design procedures have not considered operational difficulty. We show that optimum profit, market share, cost, and product profiles are dependent on operating difficulty level. Empirical results from the pizza delivery industry demonstrate the value of the proposed Effective Product/Service Design approach en_US
dc.publisher Decision Sciences Intitute en_US
dc.relation.isbasedon http://dx.doi.org/10.1111/j.1540-5915.2001.tb00957.x en_US
dc.title Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions en_US
dc.parent Decision Sciences en_US
dc.journal.volume 32 en_US
dc.journal.number 1 en_US
dc.publocation Atlanta, GA en_US
dc.identifier.startpage 165 en_US
dc.identifier.endpage 193 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 140302 en_US
dc.personcode 0000017955 en_US
dc.personcode 0000024116 en_US
dc.personcode 0000024117 en_US
dc.personcode 020132 en_US
dc.percentage 50 en_US
dc.classification.name Econometric and Statistical Methods en_US
dc.classification.type FOR-08 en_US
dc.description.keywords Discrete Choice & Conjoint Analyses Marketing-Operations Interrelated Issues Product/Service Design and Service Operations. Choice Process en_US
dc.staffid 020132 en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record